Memetic Theory versus Mimetic Theory
Anthropologists have spent decades trying to explain the enormous diversity between different groups of people. How did tipping twenty percent become the norm in the U.S. but not in Europe? Why do Japanese business people greet one another with bows instead of handshakes? Why do some organizations have cultural “lingo” and others don’t? (And why […]
The Meme Machine — by Susan Blackmore
The Meme Machine by Susan Blackmore is one of the best recent books on Richard Dawkin’s famous meme theory, which describes how culture is transmitted from person to person and down through history. Memes purport to explain the development of culture through the imitation of things. Memes are like genes: they are replicators, competing for […]