A person, thing, or group that shapes and orients the desire of another. Because desire is not object-oriented but model-oriented, models perform the important role of generating and directing desire in human life. Models are dangerous because they easily become obstacles or rivals to a person who becomes fixated on a particular model, which often happens sub-consciously.
![](https://mimetictheory.com/wp-content/uploads/2020/06/Model-of-desire.jpg)